The Lonsdale London rebrand was meant to create a new voice and elegant presence for the U.K boxing brand. While showing the historical value and heritage of the brand’s roots. Being known as a "Chav" brand overseas Lonsdale is more presented as clothing apparel, truly losing its aspect on the sport of boxing.
American Advertising Association
Silver District ADDY
Columbus ADDYS Awards
Gold ADDY: Elements of Advertising: Art Direction
Gold ADDY: Integrated Brand Identity Campaign
Silver ADDY: Television Advertising Single
Silver ADDY: Interactive Online Website