The Victoria’s Secret Raven line was designed to be one part of a bigger line of lingerie. The target audience for the catalog are females around the 17 to 30 age range instead of the usual male audience. The idea was to have women compared to different birds, something real, rather than the mythical idea of an angel. Different birds have different, powerful traits that a women would want to embody. For the Raven, these traits were cunning, whimsical, and vigilant.