The Lonsdale London rebrand was meant to create a new voice and elegant presence for the U.K boxing brand. While showing the historical value and heritage of the brand’s roots. Being known as a "Chav" brand overseas Lonsdale is more presented as clothing apparel, truly losing its aspect on the sport of boxing.
Awards: American Advertising Association Silver District ADDY
Columbus ADDYS Awards Gold ADDY:Elements of Advertising: Art Direction Gold ADDY:Integrated Brand Identity Campaign Silver ADDY:Television Advertising Single Silver ADDY:Interactive Online Website
Coronita: The 7oz Cerveza
Overview: Coronita has seven little ounces of pent up cerveza that is ready to be lived. The problem is the product has been overlooked or unintentionally purchased, confusing packaging for regular Corona Extra. In order to grow through retail, social channels and OOH, we embrace the charm of the small. This campaign drives awareness of the tiny beer, showing that it has a bigger than life attitude, by highlighting its actual size.
Core Power: Unleash Your Awesome
Overview: Core Power is high protein milk shakes made with real milk, simple ingredients and great taste. It’s the perfect post-workout replenishment beverage to bring out the awesome in all athletes. Including Olympic athletes. Core Power took to the 2018 Winter Olympics as the official protein drink of the games and to showcase U.S. speed skater J.R. Celski. Drones and cranes captured his movement along with the sounds and speed of the sport. Double image exposure on J.R.’s uniform and the Salt Lake City Olympic oval reflect how Core Power unleashes your awesome—on the inside and outside.
Modelo World Cup 2018
Overview: Every four years, nations come together for one of the most epic events in sports worldwide, the World Cup. In 2018, Casa Modelo will celebrate the beautiful game with the world through an all-new national program. Combining Modelo’s equity with CONCACAF (Confederation of North, Central American and Caribbean Association Football) to create all new POS, digital and sweepstakes to give consumers a chance to win a legendary CONCACAF experience.
Corona Dia de los Muertos
Overview: Corona is making Día de los Muertos come alive like never before. Inviting consumers to take in Mexican and Día-inspired art, throughout the celebration. The festive themes play with rich, and colorful character and contain a touch of the unexpected, having a life of it’s own.
Victoria Dia de los Muertos
Overview: To increase feature and display activity of Victoria, we position the brand in a way that remains contemporary during a holiday that honors the past, Día de los Muertos. To increase consumer purchase and usage, we promote the packaging redesign highlighting the primary and secondary, bottles and cans. By combining contemporary and traditional styles, the Catrina artwork resonates with our consumer; bridging their Mexican heritage with today's American celebration.
You could say I have a thing for packaging. Over the years I have created a mixture of simple, bold, humorous and delicious designs for myself and clients.
Featured On: Packaging of the World & Favourite-Design
Victoria's Secret Raven: Catalog
The Victoria’s Secret Raven line was designed to be one part of a bigger line of lingerie. The target audience for the catalog are females around the 17 to 30 age range instead of the usual male audience. The idea was to have women compared to different birds, something real, rather than the mythical idea of an angel. Different birds have different, powerful traits that a women would want to embody. For the Raven, these traits were cunning, whimsical, and vigilant.